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The New Creation of Ads

In a day and age where attention is hard to obtain, we went looking at the best way we could deliver attention for our clients. It resulted in the New Age of ad-making.

With digital listening on the increase, there was an opportunity to create ads that immersed the listener while wearing headsets. So, I gathered a small team to determine the new ways of producing ads. The result was that we were the first team to create Immersive Ads, using Dolby Atmos.

The team had to learn how to write ads, as if they were a Stage Director (as sounds move from left to right), use new pacing techniques that gave room for sound effects, music, and voice to build an emotional arc to the content. The result was to be a Creative package to market, to open the door for greater brand expression – a total evolution of what came before.

Please listen to the below with a headset

VW - Immersive Commercial
00:00 / 01:32
Real Estate Australia - Immersive Commercial
00:00 / 01:16

Not only did we look at new ways to engage an audience we also explored new ways we could heighten the context of the brand message. To do that we partnered up with our Ad Tech suite and developed “Cultural Ads” – Integrating clients messaging into the most relevant consumer conversations. We would scan our talent conversation across podcast and broadcast – And whatever topic was trending we could make into the ad.

Below are two examples, that are conceptual in nature. And note, that these topics were in vogue when they were produced – so just imaging back when you were talking to your friends about Wednesday the Netflix hit or when Chat GPT was first released – Seems a long time ago now.

Wednesday Ad
00:00 / 00:26
Chat GPT Ad
00:00 / 00:33
Wednesday.jpg

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