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Brandsound
An audio product that uses music to drive salience for brands.
This product was an Australian first and drove a key point of difference on a global stage. We could create music predictively, to elicit emotions that tie back into the brand attributes. Due to the third-party Machine Listening platform and new age musical composers.
This product was created over 7 years ago and what eventually drove demand for this product was research released by the Ehrenberg Bass Institute (How to Build Distinctive Assets), which proved audio/music was a key driver in distinctiveness. The go to market presentation was built, teams were trained and commercial packages put together. It ended up being a huge success, with the following clients taking part.
The Sound Ecosystem
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