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Keith the Koala
This was an experiment in how we could create Branded Content on a Voice App.
We ended up conceptually demonstrating this to pitch to the brand, by creating and bringing to life the ‘Koala Mattress’ character – But in a way that would cut through – The premise was, if you’re not sleeping on a Koala Mattress, you need help in getting to sleep, so Keith the Koala will read you bedtime stories, fairytales re-interpreted from his perspective, a 40-year old bachelor who has had a life of partying, smoking and drinking.
The user journey would be:
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Ask Alexa/Google to “play the Koala Mattress bedtime story”, which began with a welcome from Keith
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then the option to choose from several stories, each worknight (obviously Keith not available on weekends, as he was out partying). Below is one of those stories…
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